Davis Advertising Debuts Blog about Marketing to Millennials

Tuesday, September 16, 2014
GoLocalWorcester Business Team

Davis Advertising will take an in-depth look at Generation Y in their new blog series, Millennial Mondays.

Starting on September 15, Davis will explore how millennials operate. The agency will offer advice on how to market to and connect with this demographic from the perspective of experts at Davis who are themselves millennial.

“Davis Advertising is bringing more than 60 years of contemporary marketing and advertising insight into an arena that requires a more detailed discussion,” said Andrew Davis, President and CEO of Davis Advertising. “The millennial generation represents a demographic shift about which companies need to be informed.”

Millennial Mondays’ inaugural post, “A Community is a Complicated Creature,” focuses on identifying the various types of millennials in a business or company’s online community. It can be found on the Davis Advertising website here.